This listing is for one Continental Chrome Postcard as shown in the photos.

Perfect for collectors, vintage ephemera displays, framing, or travel memorabilia

Continental chrome postcards were produced primarily from the early 1960s through the 1990s, marking a shift toward modern, high-gloss postcard production. They are distinguished by their larger format—typically 4 x 6 inches—and their smooth, glossy finish, which allowed for sharp photographic detail and highly saturated color reproduction. This format became the industry standard as printing technology advanced and consumer expectations shifted toward more vivid, realistic imagery.

These postcards commonly feature true color photography rather than colorized or illustrated images. Subjects often include city skylines, highways, modern architecture, tourist attractions, national parks, and contemporary street scenes. The emphasis on realism and brightness reflects the postwar era’s optimism, increased automobile travel, and the rise of mass tourism. Many continental chromes capture locations at moments of rapid development, preserving views that have since changed significantly.

Collectors are drawn to continental chrome postcards for their clear dating, strong visual impact, and documentary value. While newer than earlier postcard types, they provide an important visual record of mid-to-late 20th century life, design, and urban growth. Their size and photographic quality also make them especially appealing for display and thematic collections.