This listing is for a rare pair of original General Electric Computer Department sales-meeting publications from the 1960s—an exceptional find for collectors of early computing history, GE memorabilia, and corporate ephemera.

Included in this lot:

1. 1961 GE Computer Department – “Frontiers of Progress” National Sales Meeting Book

Apache Junction, Arizona – March 13–18, 1961

Large hardcover, produced exclusively for GE’s internal national sales meeting

Includes the full meeting agenda, presentations, photos, and internal documents

Features a keynote speech by Ronald Reagan (then a GE spokesman, several years before entering politics)

Detailed content covering:

Expansion planning

GE computing resources

Field operations

Sales strategy and product development

Includes dozens of 1961 photographs of GE Computer Department staff, events, and demonstrations

A rare look into GE’s mainframe era, just before Dartmouth Time-Sharing and GE’s sale of its computer division to Honeywell

Condition:

Binding tight, pages clean and crisp

Only flaw: one interior photo page has a torn lower corner (see photos)

Otherwise excellent for a 63-year-old ephemeral publication

Includes original period ephemera from the same owner

2. 1968 GE ISS&S – “Elephant Eaters’ Rodeo” Sales Meeting Booklet

Phoenix, Arizona – March 4–6, 1968

A humorous, beautifully illustrated GE ISS&S (Information Systems, Sales & Service) event booklet featuring:

Western-themed artwork throughout

Rodeo programs, photos, and descriptions

GE Computing humor referencing RCA, NCR, Honeywell, and industry rivalry

Cartoon ads, cowboy imagery, and internal culture only found in limited-issue corporate printings

This booklet was produced in very small quantities for attendees only, and surviving copies are unusual.

Condition:

Clean, bright colors, no writing or damage

Sharp interior pages

Well preserved and visually striking

Why This Lot Is Valuable

Extremely limited distribution (internal GE Computer Dept and ISS&S only)

Rare survival — these were never sold publicly

Ronald Reagan keynote adds cross-collectible appeal

Early mainframe computing history from a major but short-lived GE division

Unique corporate culture imagery not found in any other publications

Perfect for history collections, archives, museums, and enthusiasts

Together, these two pieces form a mini-archive of GE’s computing division during a transformative era.

Feel free to ask any questions or request more photos!

This is a rare opportunity to obtain a pair of GE computing-era artifacts that almost never appear on the market.

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