Product Description Get the brilliant smile you've always dreamed of with Supersmile's Professional Whitening Fluoride Free Toothpaste. Developed by Dr. Irwin Smigel, world-renowned "Father of Aesthetic Dentistry", Supersmile is the number one teeth whitening brand recommended by cosmetic dentists. Designed to whiten teeth and improve oral health with every use, this whitening toothpaste harnesses the power of Calprox, a proprietary formula of encapsulated calcium peroxide. Calprox gently and effectively dissolves sticky biofilm from teeth, safely lifting and removing stubborn surface stains such as coffee, tea, or red wine, and inhibiting plaque buildup 10x better than leading plaque-removing toothpastes without sensitivity. No harsh abrasives means a healthier enamel, and the inclusion of fluoride, calcium, and phosphates help build additional strength while protecting against cavities. Supersmile's premier whitening blend is also safe and incredibly effective at restoring artificial tooth surfaces, such as bonding, veneers, laminates, and dentures, to their original shade. If you've been looking for a proven way to get a vibrant smile, Supersmile will help you achieve it. Contains no silica, parabens, sulfates, known allergens, animal by-products, fluoride, or BPA. Kosher. Made in USA. For best results use twice per day with Supersmile Professional Whitening Accelerator. 3-month supply when used as directed. Brand Story Founded in 1987 by Dr. Irwin Smigel, supersmile offers a clinically proven collection of premium whitening, breath freshening, and cavity-fighting formulas designed to deliver the utmost in safety and effective oral care. From the Manufacturer Hailed as the "#1 Whitening System" recommended by cosmetic dentists, Supersmile is world-renowned for its unparalleled ability to safely whiten while also cleaning, protecting, and strengthening teeth. Since revolutionizing the industry, Dr. Irwin Smigel and Supersmile has been at the forefront of every major innovation in dentistry, earning Dr. Smigel a permanent exhibition of his achievements in the National Museum of Dentistry. Acknowledged by the New York University College of Dentistry and celebrated by peers internationally as the "Father of Aesthetic Dentistry", Dr. Irwin Smigel is the founder and former president of the American Society for Dental Aesthetics, diplomat of the American Board of Aesthetic Dentistry, and the creator and international spokesperson for Supersmile. brand_description Founded in 1987 by Dr. Irwin Smigel, supersmile offers a clinically proven collection of premium whitening, breath freshening, and cavity-fighting formulas designed to deliver the utmost in safety and effective oral care.