The product is a DVD titled "Diary of a Wimpy Kid: Rodrick Rules" released in 2011. Directed by David Bowers, the live-action family film has a run time of 100 minutes and is rated PG. Produced by Bradford Simpson and Nina Jacobson, the movie is presented in English and French, catering to a wide audience. This DVD is part of the Diary of a Wimpy Kid series and is produced by 20th Century Studios, offering an entertaining and engaging viewing experience for both children and adults alike.