The L'Oréal Colour Riche Collection Exclusive Lipstick #402 Blake's Red is a discontinued cream lipstick in a rich red shade. It is a highly sought-after product from the renowned brand L'Oréal. This lipstick is not a non-domestic product and has not been modified in any way. It is a pure, vibrant shade of red that is sure to make a statement and add a pop of color to your lips. Perfect for those who love bold, bright lip colors.