Performance Management Im Luxusguetereinzelhandel

by Marcella Hirschhausen

Estimated delivery 4-14 business days

Format Hardcover

Condition Brand New

Description Der Point of Sale bildet im Luxusgütermarkt die zentrale Schnittstelle zwischen Kunde und Marke. Dabei muss es gelingen, den Ansprüchen der Luxusklientel nach exzellentem Service sowie der Forderung der Shareholder nach Effizienz gerecht zu werden. Die Lösung bietet eine spezifische Balanced Scorecard für das Store Management von Luxusgeschäften.

Publisher Description

Der Point of Sale bildet im Luxusgütermarkt die zentrale Schnittstelle zwischen Kunde und Marke. Dabei muss es gelingen, den Ansprüchen der Luxusklientel nach exzellentem Service sowie der Forderung der Shareholder nach Effizienz gerecht zu werden. Die Lösung bietet eine spezifische Balanced Scorecard für das Store Management von Luxusgeschäften.

Details

  • ISBN 3631757549
  • ISBN-13 9783631757543
  • Title Performance Management Im Luxusguetereinzelhandel
  • Author Marcella Hirschhausen
  • Format Hardcover
  • Year 2018
  • Pages 380
  • Publisher Peter Lang AG
GE_Item_ID:123809795;

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