Estimated delivery 3-12 business days
Format Paperback
Condition Brand New
Description Jürgen Fischer entwickelt eine neue Variante einer vollkommen individualisierten Conjoint Analyse (ICA), mit deren Hilfe eine Präferenzanalyse auf Individualebene durchgeführt werden kann
Jürgen Fischer entwickelt eine neue Variante einer vollkommen individualisierten Conjoint Analyse, mit deren Hilfe eine Präferenzanalyse auf Individualebene durchgeführt werden kann.
Die computergestützte ICA bezieht die dem Kauf vorgelagerte Informationssuche und -aufnahme in ihren Verfahrensablauf ein.
Darüber hinaus berücksichtigt der Autor auch die individuellen Unterschiede der kaufverhaltensrelevanten Produktmerkmale sowie die Mehrstufigkeit der Präferenzbildung.
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Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated.
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