Estimated delivery 3-12 business days
Format Hardcover
Condition Brand New
Description As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
As governments seek to mitigate the cost of state subsidized healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell provides thinking on branding for the pharmaceutical industry and lessons for anyone involved in brand development and management.
Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love!
Shipping is FREE to any address in USA.
Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated.
International deliveries will take 1-6 weeks.
NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations.
If you wish to return an item, please consult our Returns Policy as below:
Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted.
Returns must be postmarked within 4 business days of authorisation and must be in resellable condition.
Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit.
For purchases where a shipping charge was paid, there will be no refund of the original shipping charge.
If you have any questions please feel free to Contact Us.