Rare postcard. Original “The Price is Right” home viewer “Showcase” postcard.

Postcard depicts a street car scene in New Orleans on front. Autumn Showcase bid of $9898.51 on verso. Postmarked 1958 with Airmail .5 stamp and AMF cancel.

• Airing from 1956-1965 The Price Is Right was an American game show produced by Mark Goodson-Bill Todman Productions, wherein contestants placed successive bids on merchandise prizes with the goal of bidding closest to each prize's actual retail price without surpassing it. The show was a precursor to the current and best-known version of the program, which premiered in 1972.
• The Price Is Right frequently featured a home viewer "Showcase", a multi-prize package for which home viewers were invited to submit their bids via postcard. The viewer who was closest to the actual retail price without going over won everything in the Showcase.