Preference Vivids
Be BOLD, choose bold colours.
The Preference Vivids range By L'oreal Paris is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects.*
Made for all hair types. The formula comes in a gel texture and 150ml mix kit to provide an easy and even application.
*Instrumental test
**if the shine protect conditioner is applied weekly).
7 Vivid colours, inspired by fashion

What's Included
Préférence Vivids comes with colouring gel, a developer cream, and the Shine Protect Conditioner, everything you need to achieve Vivid salon results at home.

Step One: Colouring Gel
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Infused with a blend of powerful dyes selected by our hair colour experts for an ultra-vibrant shade with luminous reflects.
Care for your vivid hair

L'Oreal Paris Preference Vivids
Préférence Vivids comes with a Shine Protect Conditioner, which you can use week after to week to maintain the radiance of your newly coloured hair.

L'Oreal Paris Elvive Colour Protect Shampoo
L'Oréal Paris Elvive Colour Protect shampoo seals colour inside the fibre, protects against UV rays and deeply nourishes to prolong colour, radiance & shine.
Our NEW Préférence Vivids range provides bold, luminous colour full of reflects, that lasts up to 8 weeks *Instrumental test.
NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. *Instrumental testKEY FEATURES
• High impact vivid colours