This auction is for a NEW textbook:
SERVICES
MARKETING
by Valarie Zeithaml, Mary Jo Bitner,
Dwayne Gremler
4 edition, 2006
Description:
The
book has never been read from. No marks, highlights or such, clean, strong and
tight. Minor signs of shelfware present. I would rate its condition as 9.9/10.
Comes from a smoke-free home!
· Publisher: McGraw-Hill/Irwin
· Author: Valarie Zeithaml, Mary Jo
Bitner, Dwayne Gremler
· Edition: Hardcover, 736 pages, 4
edition, 2005
· Copyright: 2006
· Language: English
· ISBN-10: 0072961945
· ISBN-13: 978-0072961942
· Dimensions: 10.1 x 7.9 x 1.3
inches
· Condition: New, 9.9/10
· List Price: $127.63 (CDN$ 197.18)
Services
Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and
analysis of services marketing issues, practice, and strategy. Utilizing the
GAPS Model of Service Quality as an organizing framework the structure of the
text offers part openers that sequentially build the model gap by gap. Each
part of the book includes multiple chapters with strategies for understanding and
closing the critical gaps. Customer behavior, expectations, and perceptions are
discussed early in the text to form the basis for understanding services
marketing strategy and the managerial content, in the rest of the text, is
framed by the GAPS model. Additionally, the authors continue to refine
conceptual frameworks for developing effective services marketing strategy and
have incorporated more coverage of the use of technology and
business-to-business applications in this edition.
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