The product is a poster titled "Great Ideas Of Man - The Container Corp Of America 1974" by artists Jean Francois Revel and Karl Gerstner. This 11x14 poster from 1974 explores themes of the American Revolution and art & literature. It likely presents a thought-provoking and visually striking design that reflects the creativity and vision of the artists involved.
Please see all pictures. This is in excellent condition, but has some minor imperfections at some of the edges from being handled.
This poster is a prominent example from the "Great Ideas of Western Man" advertising campaign by the Container Corporation of America (CCA).
Here's a breakdown of the image's content:
Artwork: The abstract, geometric artwork with its systematic use of color is highly characteristic of the work of Swiss graphic designer and artist Karl Gerstner. Gerstner is known for his exploration of color systems and programmatic art, including his "Color Sound" series, which this piece strongly resembles.
Text (Quote): The text features a quote by Jean Francois Revel titled "on the new American revolution." The quote discusses the five simultaneous and organically linked revolutions – political, social, technological/scientific, cultural, and international/interracial relations – that Revel believed were uniquely in progress in the United States.
Campaign Context: The "Great Ideas of Western Man" series, which ran from 1950 to 1975, paired quotes from historical and intellectual figures with commissioned artworks from renowned artists and designers, reflecting the CCA's embrace of modern design and intellectual discourse in their corporate image.