About this poster:
This vintage travel poster from 1929, created by the celebrated artist Rafael de Penagos, invites viewers to "Visit Spain." The artwork presents a dramatic and atmospheric winter scene of Ávila, famously known as "The Walled Mystery City." The composition is dominated by the city's formidable medieval stone walls and the Puerta del Alcázar gate, all blanketed in a thick layer of snow. In the foreground, a few small figures, some with pack animals, make their way through the snow towards the gate, emphasizing the scale and imposing nature of the ancient fortifications.
The poster's messaging focuses on history and atmosphere rather than the sunny climate typically associated with Spain. By labeling Ávila a "mystery city," the poster appeals to a sense of adventure and discovery, targeting tourists interested in culture and history. The choice of a winter scene is distinctive, creating a somber and evocative mood that sets it apart from other travel advertisements of the era. The logo of the PNT (Patronato Nacional del Turismo) is featured, indicating its official role in promoting Spanish tourism.
This poster was commissioned by the Patronato Nacional del Turismo (National Tourism Board), which was established in 1928 to promote Spain as a travel destination. During this period, the Spanish government sought to develop its tourism industry by commissioning prominent artists to create compelling promotional materials. Rafael de Penagos was a leading figure in the Spanish Art Deco movement, and his style lent a modern yet elegant quality to the poster. The subject, Ávila, is a city in the Castile and León region of Spain, renowned for its completely intact medieval walls, which are now a UNESCO World Heritage Site.
Our vintage-style travel posters capture the timeless spirit of adventure and nostalgia. This classic piece embodies the allure of bygone eras and invites you to explore the world as it once was. Professionally printed by Lumber City Prints on premium quality 230gsm Matte Photo Paper, this poster is a stunning tribute to vintage travel and artful design.
Please note: This listing is for the reproduction print only, frames are NOT included.
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About Lumber City Prints
Lumber City Prints produces fine art prints using archival quality inks and professional Canon and Epson print equipment.
Our collection of vintage images is carefully edited to repair damage, improve color quality, adjust size, and prepare for printing.
Our source images are at least 300dpi to produce each print as accurately as the original.
The resolution we print at is much higher quality than what is generally shown in previews.
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