This is a hardcover book titled "$100M Money Models" by author Alex Hormozi.

What’s a Money Model?

A Money Model is a series of offers deliberately structured to generate the most cash up front, get the most leads, and get your highest customer lifetime value. Period.

In simpler terms it attracts more customers, gets them to spend more money, faster, over and over again.

It capitalizes on the scientific principles of volume, intensity, latency, frequency–but weaponised for growing a business.

A proper Money Models includes four parts:

Attraction Offers: to get the most leads

Upsell Offers: to get more money from them faster

Downsell Offers: to turn a “no” into a “yes” (even more sales)

Continuity Offers: to keep them buying again and again

It took Hormozi years to realize this - but every super successful business he’s owned had all four parts perfectly sequenced. The ones that didn’t, weren’t super successful, and they were like most businesses…

Most businesses putter along with only 1 or 2 parts - but - the magic happens when you combine all the parts together.

With a properly designed Money Model…your business attracts the maximum amount of customers, maximizes profit and cash flow so you can outspend the competition, and builds stability in volatile markets with recurring revenue.

And the best part, the Money Models in his new book work for any business, in any industry, of any size.

He’s been waiting for 6 years to unleash the insane power of Money Models - and the time has finally come.

So if you enjoyed $100M Offers, $100M Leads... or any of his free content, courses, or books he’s put out over the last few years, this is definitely for you.