This display features the well-known TAG Heuer shield logo, a mark that stands for Swiss precision, racing spirit and over a century of watchmaking progress. Heuer was founded by Edouard Heuer in 1860 and became known for its innovative chronographs and timing instruments, especially in the world of motorsport.

In 1985, Heuer merged with TAG Group (Techniques d’Avant Garde), creating the brand name TAG Heuer. The shield logo was updated to reflect this, combining the new TAG identity with the original Heuer wordmark inside the distinctive badge shape. Its colours and geometry have stayed remarkably consistent, a testament to the strong visual identity Heuer built around racing heritage.

TAG Heuer’s chronographs have been worn by professional drivers, seen on racetracks, and featured in iconic films. Models like the Carrera and Monaco continue to be staples of sports watch design. The shield remains instantly recognisable and ties together vintage and modern watch fans alike.

This 3D printed piece reflects that logo in a physical form. It’s a subtle nod to the legacy of Swiss timing and a familiar symbol for collectors and fans of classic racing culture.

Approx 5" tall with a unique textured surface, this 3D printed model is made from high-quality, recyclable PLA, both lightweight and durable, making it an ideal display piece.

Please note that as each piece is made to order, there may be slight variations in colour and finish.

Customisation Options:
We're happy to accommodate any special requests or customisations you may have in mind. Please don't hesitate to contact us with your ideas.

Free Postage within the UK.