When Bernhard Stroh brewed his first beer in Detroit he made neighborhood deliveries himself with a wheelbarrow.  In a short time, as the demand for Stroh's grew, he adapted a horse drawn wagon.  the wagon was loaded full, even hanging barrels from the sides and underneath. Stables were a key part of every brewery before the turn of the century and the stablemaster was an important position. 

Stroh's first truck, like many trucks was a converted horse drawn wagon powered by an electric motor. It was equipped with rubber tires, a steel platform, and an ornamental design at the rear to keep barrels from rolling off. 

The 1913 Packard truck was a very successful model for the manufacturer and became the main vehicle of the Stroh's delivery fleet prior to prohibition. There were no windows but it was equipped with one of the newest developments in cab comfort ....a roof. It was decorated in much the same way as Stroh's delivery trucks of today. 

#VI in the Strohs Heritage Series

Serial # stamp on the bottom: 71092

Manufactured in Brazil by Ceramarte