The postcard features a vintage design from the Horlick's Malted Milk Company, based in Racine, Wisconsin. The front prominently displays the words "POSTAL CARD" along with a placeholder for a postage stamp, and the company's name and address. Turning it over, the reverse side invites recipients to request a complimentary sample of Horlick's Malted Milk by providing their name and address. Additionally, there is space for users to list friends' names and addresses who might be interested in trying the product. The overall aesthetic reflects the simplicity and directness of early 20th-century advertising correspondence.