The product is a vintage 1963 print ad featuring the Rath Black Hawk Bacon BLT with hickory smoked flavor. This collectible advertising piece likely showcases the popular bacon and burger combination from the 1960s, with a focus on the unique and flavorful hickory smoked taste. Perfect for collectors of vintage advertising memorabilia or fans of classic burgers and BBQ, this print ad captures a nostalgic moment in time from the early 1960s.