The "Small Business Marketing Kit for Dummies" by Barbara Findlay Schenck is a comprehensive guide to marketing and promotion for small businesses. Published in 2012 by Wiley & Sons, this 384-page book is part of the "For Dummies" series and provides valuable insights and strategies for advertising and general marketing. The book includes illustrations and is written in English, making it accessible to a wide range of readers interested in business and economics. This edition also includes a CD-ROM for added convenience.