About this poster:
This vintage poster advertises a production of "Love on the Dole" at the Civic University Theatre, presented by the Federal Players. The performance is scheduled for three days, starting Thursday, September 10, with a matinee on Saturday. The poster highlights that it is a production of "A Distinguished Professional Company," which is part of the Federal Theatre Project.
The poster also mentions Brummitt's 19 Piece Concert Orchestra, suggesting live musical accompaniment. Ticket prices are also featured for both evening and matinee performances, making it clear that these were affordable shows accessible to a wide audience.
The Federal Theatre Project (FTP) was established in 1935 as part of the Works Progress Administration (WPA) during the Great Depression. The WPA aimed to provide jobs and stimulate the economy through public works projects. The FTP specifically focused on employing out-of-work actors, directors, writers, and other theater professionals. Its purpose was to create and present theatrical productions across the United States, offering both employment and accessible entertainment to the public. The FTP was created in response to widespread unemployment within the theater industry and a desire to make theater more accessible to diverse audiences, staging a wide array of performances, from classic plays to original works, often addressing social and political issues of the time.
"Love on the Dole," written by Ronald Gow and Walter Greenwood, is a play based on Greenwood's 1933 novel of the same name. The story revolves around a working-class family in the depressed industrial town of Salford, Lancashire, during the interwar period. Facing poverty and unemployment, the play explores their struggles, relationships, and resilience amid harsh economic conditions. The play premiered in Manchester in 1934 and gained significant attention for its gritty depiction of working-class life. This production originated in the USA.
Our reproduction WPA Federal Theatre Project posters capture the vibrant energy and creative spirit of their time. This classic piece celebrates the transformative power of live performance and the ingenuity of American theatre during challenging times. Professionally printed by Lumber City Prints on premium quality 230gsm Matte Photo Paper, this poster is a stunning tribute to vintage travel and artful design.
Please note: This listing is for the reproduction print only — frames are NOT included.
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