This Rose Bowl Watch was presented to the female staff members and staff wives of each team (Michigan and USC) participating in the 2004 Rose Bowl Football Game. The 2004 Rose Bowl was a college football bowl game held on January 1, 2004 at the Rose Bowl in Pasadena, California. It was the 90th Rose Bowl Game. The USC Trojans, champions of the Pac-10 Conference, defeated the Michigan Wolverines, champions of the Big Ten Conference, 28-14.