The product is a lot of 10 packs of 1990 Fleer 10th Anniversary Edition trading cards. These packs are manufactured by Fleer and are new and unopened, making them a potentially valuable collector's item for sports trading card enthusiasts. The 1990 Fleer set is known for its iconic design and popular rookie cards, making these packs a sought-after item for collectors looking to add to their collection from the 1990s era.