Entrepreneurship and Small Business: Start-Up, Growth & Maturity
Product Details
| Category: | Books |
|---|---|
| ISBN: | 0230247806 |
| Title: | Entrepreneurship and Small Business: Start-Up, Growth & Maturity The Cheap Fast Free Post |
| Author: | Burns, Paul |
| Publisher: | Palgrave Macmillan |
| Year Published: | 2010 |
| Number of Pages: | 544 |
| Book Binding: | Paperback / softback |
| Prizes: | |
| Book Condition: | VERYGOOD |
| SKU: | GOR004100774 |
Details
Entrepreneurship& Small Business examines how firms develop from start-up, both tracing growth and exploring failure. It studies entrepreneurs - what motivates them, how they manage and lead, and how certain defining characteristics they possess can help shape the businesses they run. The book outlines good management practice for students and encourages and develops entrepreneurial skills. Clearly structured and accessibly presented, the comprehensive coverage includes accounting control and decision-making, as well as chapters on family businesses, corporate, international and social entrepreneurship. Case insights, long case studies and discussion scenarios are used to practically demonstrate how concepts are implemented in successful small and growing companies. Burns' text is ideal for undergraduates, MBA students, and students taking specialist postgraduate modules on Entrepreneurship, Enterprise, Small Business Management and New Venture Creation within business and management courses.
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