Murakami?s flower character has played a core role in the history of music and has been seen on the biggest names in the industry. The smiling Flowers motif appeared in the unforgettable visuals from Ye?s 2007 album Graduation and the Kids See Ghosts, a collaborative project from Ye and Kid Cudi. In 2018, OVO partnered up with Murakami to create the ?Takashi Murakami x OVO Surplus Flower Owl Hoodie?. The Japanese designer constructed the visual designs for Billie Eilish?s ?You Should See Me In A Crown? music video.

The Flowers motif has steadily grown its involvement within fashion and has appeared on Ben Baller jewellery, Tourbillon watches, Porter bags and Supreme pieces. In 2018, Murakami teamed up with Virgil Abloh and collaborated on paintings, sculptures, prints, t-shirts and a leather tote bag, which premiered at Kaikai Kiki Summer Show 2019 exhibition.