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The Tirupati Balaji temple is rightly called the Bhuloka Vaikuntam- the abode of Vishnu on earth. It is believed that Lord Vishnu has manifested Himself in this temple during the Kali age to guide his devotees towards salvation.

Lord Balaji, during his regime on earth, lost some of his hair in an unexpected mishap. A Gandharva Princess named Neela Devi quickly cut a portion of her glorious mane and offered her chopped locks humbly to the deity and requested him to plant them on his head. Pleased with her devotion, the god accepted the kind offering and promised that whoever visits his shrine and sacrifices his/her hair at his feet will be blessed. Ever since, it has been a custom among devotees to shave their head off in the temple before or after their desires are fulfilled.

Often referred to as the richest god, Srinivasa or Balaji, blesses his devotees with the wishes they ask for. According to a legend, devotees shower the Lord with riches (money and jewellry) to help him repay the loan he had borrowed from Kubera, the Treasurer of Wealth during the time of his celestial marriage.