This is an original 1964 POPAI (Point of Purchase Advertising Institute)
Merchandising Awards Winners book.

A rare vintage reference featuring retail display design,
advertising layouts, and merchandising ideas from the 1960s.

Highly collectible for graphic design, marketing,
and retro advertising enthusiasts.

Condition:
- Light signs of aging (minor wear, slight discoloration)
- Ring binding shows normal use
- Overall in good condition with no major damage

Please check photos for details.

Shipped carefully from Japan.