Care for your baby's delicate skin with the First Touch Gift Set from Johnson's Baby, the world's #1 baby & childcare brand.* This set makes the perfect baby shower gift for new or expecting parents. The Head-To-Toe Baby Wash & Shampoo gently cleanses baby's skin and hair without drying and is as gentle as pure water. The Moisturizing Baby Lotion with soothing aloe hydrates & nourishes for 24 hours to help maintain baby's healthy skin. The Maximum Strength Diaper Rash Paste with 40% zinc oxide from Desitin, the #1 choice of pediatricians, works on contact to treat & help prevent diaper rash discomfort by sealing out wetness. This baby set features formulas that are gentle & free of dyes, parabens & sulfates. Together, these trusted baby skincare products work to cleanse, moisturize, and protect baby’s skin. * Source Euromonitor International Limited; Beauty & Personal Care 2024 ed. as per Baby & Child-Specific Products category; all retail channels; value sales at RSP; 2023 data.