The product is a 2013 Panini Absolute football trading card featuring an autograph of Luke Kuechly from the Carolina Panthers. This particular card is numbered 28 out of a limited print run of 49. It is a valuable collectible item for fans of the National Football League (NFL) and collectors of sports trading cards. The card is part of the 2013 Panini Absolute set and is serial numbered, making it a rare and sought-after item for fans of Luke Kuechly and the Carolina Panthers.