Dive into the world of marketing with the 7th edition of 'Consumer Behaviour: Implications for Marketing Strategy', a comprehensive paperback textbook by a collaboration of esteemed authors including Foula Kopanidis, Sally Rao Hill, Simone Pettigrew, Del I. Hawkins, and Pascale Quester. Published by McGraw-Hill Education/Australia in 2015, this authoritative text is a go-to resource for understanding consumerism and its impact on marketing strategy.

The 616-page volume explores various aspects of consumer behaviour, equipping readers with the knowledge to develop effective marketing campaigns. The book measures 270 mm in height, 210 mm in width, and weighs 1314 g, making it a substantial yet manageable addition to your personal library or academic resources. Whether you're a student of marketing or a professional in the field, this text provides valuable insights into the complexities of consumer behaviour.