Guerrilla . : Wage an Effective Publicity Campaign Without Going Broke, Paperback by Levine, Michael, ISBN 0061438529, ISBN-13 9780061438523, Like New Used, Free shipping in the US

The world has enormously changed since this title's first edition in 1993; to that end, public relations expert Levine has updated th with particular regards to the advances in technology in the ensuing years. The target audience for the title includes small businesses or individuals with a product or other substance to promote; th is written and designed to be both practical and useful as a guide for those needing . on a budget. Annotation ©2008 Book News, Inc., Portland, OR ()