Fashion in 21st Century China

by Yuli Bai, Yingchun Zang

Estimated delivery 3-12 business days

Format Hardcover

Condition Brand New

Description It addresses the origin of traditional Chinese theatre, the rise of xiqu in the Song and Yuan Dynasties, the climax of xiqu in the Ming and Qing Dynasties, the variety of Chinese local theatres, the growth of modern Chinese theatre market, and also the future of Chinese theatre.

Publisher Description

This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China's fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today's Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.

Details

  • ISBN 9811629250
  • ISBN-13 9789811629259
  • Title Fashion in 21st Century China
  • Author Yuli Bai, Yingchun Zang
  • Format Hardcover
  • Year 2021
  • Pages 186
  • Edition 2021st
  • Publisher Springer Verlag, Singapore
GE_Item_ID:137662096;

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