Eighteen months after he wrapped up his tenure at British Vogue with a final issue featuring 40 famous women on the cover, Edward Enninful is back on newsstands.

On Friday he released the debut issue of 72 magazine, a quarterly print title. It is the first project from Enninful’s new venture EE72, a media and entertainment company he set up in May with his sister, the talent agent Akua Enninful. On the magazine’s masthead Edward Enninful is credited as chief creative officer, cementing his pivot from editor to entrepreneur.

Speaking to the Guardian, Enninful said he wanted to “create something tactile, timeless and collectible by creating an object that honours traditional media with an unconventional approach to modern storytelling. While people say print is dead, I believe the opposite – print has become more powerful than ever and an art form that must be preserved.”

Enninful is known for his starry contacts book and the magazine’s front cover reads like an extract. Fronting the issue is Julia Roberts, who is interviewed by George Clooney. In a behind-the-scenes video on Instagram, Roberts says to Enninful: “You left your other job, so I left your other job and now we’re both at your new job together.”

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