Eighteen months after he wrapped up his
tenure at British Vogue with a final issue featuring 40 famous women
on the cover, Edward Enninful is back on newsstands.
On Friday he released the debut issue of 72
magazine, a quarterly print title. It is the first project from Enninful’s new
venture EE72, a media and entertainment company he set up in May with his
sister, the talent agent Akua Enninful. On the magazine’s masthead Edward
Enninful is credited as chief creative officer, cementing his pivot from
editor to entrepreneur.
Speaking to the Guardian, Enninful said he
wanted to “create something tactile, timeless and collectible by creating an
object that honours traditional media with an unconventional approach to modern
storytelling. While people say print is dead, I believe the opposite – print
has become more powerful than ever and an art form that must be preserved.”
Enninful is known for his starry contacts
book and the magazine’s front cover reads like an extract. Fronting the issue
is Julia Roberts, who is interviewed by George Clooney. In a
behind-the-scenes video on Instagram, Roberts says to Enninful: “You left your
other job, so I left your other job and now we’re both at your new job
together.”
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