From the manufacturer

The Next Generation of Bond Building

joico, defy damage, haircare, healthy hair

FOR BOND STRENGTHENING & COLOR LONGEVITY

DEFY DAMAGE PROTECTIVE MASQUE

When it’s time to dive deep with a hair repair treatment for dry, damaged hair, this Protective Masque infuses each strand with a brilliant, bond-strengthening defense system that never weighs hair down. You’ll see and feel the transformation on contact, with less breakage, protection from heat styling, color longevity, instant softness, and glorious shine.

Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.

See it. Feel it. Believe it.

HERE'S WHAT YOU WILL LOVE

- Strengthens & Rebuilds Bonds

- 80% Less Breakage*

- 5X Stronger Hair*

*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo