The product is a Moonlite Storybook Projector with 5 World of Eric Carle story reels, specifically the Eric Carle Intro Set. It is a filmstrip projector designed to bring storybooks to life through projection. The set includes stories from the popular author and illustrator Eric Carle, making it a great option for young readers and fans of his work. This product was launched on Kickstarter, offering backers the opportunity to receive this unique storytelling experience.