What is Imabari towels?

(Imabari, the world's largest towel producer)

Imabari towels are located in the northern part of Shikoku Ehime Prefecture and have been engraved with more than a hundred years of history.

Imabari has a lot of good quality soft water suitable for bleaching and dyeing, which is low in heavy metals and low in hardness.By using this soft water to bleach, you can have a fiber-friendly finish and express delicate soft touch and vivid colors.The constant clean water supports Imabari's towel making and quality.

The main purpose of the towel is water absorption.

The most important characteristic of Imabari towels is "water absorbency." The Imabari towels have strict quality standards on whether to completely absorb water within five seconds. Also, in order to enjoy the gentle softness inherent in cotton, we carefully select and use good quality cotton based on its purpose and purpose.

It's because you can breathe water well and feel refreshed after using it, and it's a real "good" towel that makes your daily life richer.

 

Imabari towels have accumulated many know-how in the course of more than a hundred years of history.

From the selection of materials, to weaving, dyeing and post-processing, it is possible to make new things that cannot be imitated because they are in the production center where outstanding craftsmen work together.

To ensure quality, Imabari towel producing areas do not allow the use of the Brand Mark and Logo unless they have passed their own certification standards established by the Shikoku Towel Industry Association.

The Imabari Towel, which was recognized as a "Japan Brand Development Support Program" in 2006, took a step toward becoming a brand that provides truly valuable products around the world.