axes femme Lace Black Jacket Japan Lolita Kawaii

Description

axes femme is an apparel brand operated by IGA Co., Ltd. We propose feminine daily wear that incorporates the fashionable spirit that Parisiennes loved in the Belle Époque in the good days of France into a modern style.
Classical and elegant elements such as lace, gathers, ruffles, and embroidery are incorporated into everyday clothing with dreamy designs.
He is consistently involved in the entire process from product development to sales, and creates a brand worldview by paying attention to both hardware and software, visuals, and details, from store design, customer service, product design, and advertising and promotional materials to the brand concept.