These FIVE old and original prints were found in a 20+ page advertising art portfolio, believed to belong to an artist who
created these prints, and who put together this portfolio: Clarence S. Primrose,
395 Shuttle Meadow Avenue, New Britain, Connecticut. His name and address
appear on the first page of the portfolio, and are shown in this listing in the
last scan.
Most of these incredible ads date from
the 1920’s, some earlier, some probably 1930’s.
Most pages show multiple ads, and some pages have complete brochures
with fold-out pages.
Many of the
portfolio pages show products manufactured by Landers, Frary & Clark, New
Britain, Connecticut, especially their Universal home appliance line of
electric ranges, toasters, washing machines and much more.
Each
portfolio page measures about 10 ½ x14”, with the ad(s) appearing to be glued and mounted carefully on each page. Each page is in very good to excellent condition. Any flaws will be noted
in the listing.
The first page has two print ads in this listing and shows several well-dressed homeowners chatting with each other. If you look closely, some of these ads were used to promote the Universal line of electric ranges. The people in the ad were probably owners or potential buyers of this new home appliance. Very colorful ad!
The second page contains three print ads with people promoting the purchase of three appliances: a washing machine, a waffle iron and a toaster. Once again, the products are from Universal. These black and white ads are sharp and clear.
All of the ads are in excellent unused shape and would look great in a frame.
The ads are made of light
cardboard. One of the orange ads measures 3 1/2 x 11", while the other orange ad measures about 6 x 8". The black and white ads measure 4 1/2 x 5", 3 1/2 x 7", and 4 1/2 x 7 1/2".