The sports fashion brand kappa was founded in Turin (Italy) in 1967. In the 1970s, the owner of kappa decided to design a new logo for his company. He attached particular importance to incorporating human trains into the logo. More or less by chance, two models were taken up during a photo shoot, which recovered from the studio stress sitting on their backs. Today, this logo symbolizes the mutual fairness and recognition of men and women in sport and in everyday challenges. As a worldwide sports fashion brand, kappa is committed to this positive basic attitude, which with the slogan "Stay sporty" or "Be a good sport" is communicated. The time of sponsorship begins at the end of the 1970s and kappa reacted quickly. For Juventus Turin, kappa becomes the first sponsor of an Italian football team ever. Technical sponsorships for further successful clubs will soon follow: AC Milan, FC Barcelona, ​​AS Roma and Ajax Amsterdam - they are all winners of the most important club cups in Europe. In 1981 kappa became one of the main sponsors of the New York Marathon, from 1983 a 10-year liaison began with the US light athlete, who fought for fame and shoes at the 1984 Olympics in Los Angeles and in 1988 in Seoul and at the Goodwill Games 1986 and 1990 in Moscow and Seattle in kappa . Top athletes such as Carl Lewis, Edwin Moses, Florence Griffith-Joyner and Jackie Joyner-Kersee won numerous medals. In 1995 the brand underwent a relaunch, whereby the basic sporting authentic orientation remained - the national teams from Jamaica and South Africa and other top European teams such as AS Monaco came to the kappa family. Fashionable trends also flowed into the sports collections from the home country of Italy. kappa was the first sports fashion brand to develop a body -hugging football jersey in 2000, which for the first time caused a sensation at the EM 2000 when the Italian national team was used with the Slogan "Stop Stoping". Behind it was the idea that the players can no longer be captured so easily by the opponent on the jersey, or Holding on the jersey is easier to see from the referee. Secondly, of course, the special functional and design aspects of the body-hugging cutting played a major role, which in the course of the Partnership with the various national and club teams were continuously developed. After the various evolution levels of the jerseys with the characteristic name "Kool Kombat", this article is one of the most sought -after collector's objects among fans.