Brunello Cucinelli launched a new entrepreneurial dimension in 1985.

To make work more humane, and to put humans at its center is the dream

of the Umbrian businessman who is famous worldwide for his color cashmere collections.

Scholars and journalists have perceived the profound affinity that links Brunello

with the ancient masters of the soul such as Socrates, Seneca and Saint Francis d’Assisi:

for this reason they refer to the Cucinelli corporate philosophy as "Ethical Capitalism"

and a "Humanistic Company". "I have always dreamt of working towards an important objective.

I felt that profit alone was not enough, and a higher, collective aim was necessary.

I realized that economic wealth must be accompanied by human values,

and that the first means nothing if the second are missing".

This courageous comes to life in what Brunello Cucinelli calls "the Supreme Good",

with people as its center: to give a company a sense that goes beyond mere profit,

and to reinvest to improve the worker’s life, and to enhance and save the beautiful things in the world.

Profound harmony reigns here because, as Brunello says, "the people who work here, regardless of their job,

participate in the life of the company: each person knows that his work is an indispensable element

for common growth. Our Integral Quality is the result of the quality within each person".

Combining old and new, corporate objectives and people’s needs is the secret to a company

whose innovativeness is admired by many and is a case history in modern economy

studied by prestigious universities all over the world.

The Italian fashion designer, Brunello Cucinelli,

was recognized by the press as the new leader in fashion sportswear

in the 21st Annual Best of the Best publication.

This prestigious Robb Report magazine, a virtual "Bible" in terms of luxury and lifestyle,

included the Brunello Cucinelli collection in its short list

of the best luxury products in the world.

Defined as the Italian designer that redefines sportswear with his bold blend of casual and contemporary styling.