The Schwarzkopf Simply Colour Permanent Hair Colour is a gentle and effective hair dye that is specially formulated to be kind to the scalp. With the active ingredient Ammonia, this brown hair dye can provide up to 100% grey coverage. It contains argan oil as one of its all-natural ingredients, making it suitable for all hair types. With a formulation of cream, this product from the trusted brand Schwarzkopf is designed to give long-lasting and beautiful results. Perfect for both men and women, this permanent hair dye is ideal for achieving the desired color while maintaining the health of your hair.