The product is a 2013 Upper Deck trading card featuring football player Keenan Allen from the California Golden Bears. This card is part of the base set and is labeled as card number 243. As a rookie card from the NCAA, it holds value for collectors and fans of the sport looking to add a piece of the player's early career to their collection. The card captures a significant moment in Allen's young athletic career and serves as a piece of memorabilia for football enthusiasts.