Puma The market for trendy sneakers and sportswear has been revolutionizing for years. Due to the merger of lifestyle and sport, Puma always sets trends. The company with the wildcat is on the go to the most coveted sports lifestyle brand. The globally active German sporting goods manufacturer has his shoe collections designed by designers like Philip Starck, the Japanese Mihara or Jil Sander and is an exclusive outstanding athlete and national teams. In 2008 Puma appointed the artist and designer Hussein Chalayan as creative director, who will in future be responsible for creating, designing and developing the Puma collections.