Vintage General Mills Fruit Brute / Frute Brute cereal character figure from the 1970s.

This is an original vintage General Mills promotional/advertising figure featuring Fruit Brute, the classic monster cereal character.

The back is clearly marked:

“FRUIT BRUTE”
“General Mills Inc. REG. TM”

Condition

Overall good vintage condition for its age.

Please look closely at all photos. The figure has:

* Original vintage paint
* Some paint wear and rubbing from age/use
* Some discoloration/dirt, particularly around the face and muzzle
* Minor surface imperfections consistent with age
* No obvious major breaks or missing pieces visible in the photos

I have not aggressively cleaned or repainted it, so the buyer can see the original vintage finish.

This would make a great addition to a vintage cereal, General Mills, monster cereal, advertising, or toy collection.

Please use the photographs as part of the description and judge condition for yourself