A superb and rare photo of the 1974 Ford Mustang , photographed during final assembly in the Ford Final Assembly plant in Dearborn, Michigan, USA, on the 7TH of June 1974.

Shown is the almost finished Ford Mustang II , of the second generation (1974-1978).

Lee Iacocca, president of the Ford Motor Company and driving force behind the original Mustang, ordered a smaller, more fuel-efficient Mustang for 1974 , the Ford Mustang II. Initially it was to be based on the Ford Maverick, but ultimately was based on the Ford Pinto subcompact. The new model was introduced two months before the first "Energy Crisis" in October 1973, and its reduced size allowed it to compete more effectively against smaller imported sports coupés such as the Japanese Toyota Celica and the European Ford Capri (then Ford-built in Germany and Britain, sold in U.S. by Mercury as a captive import car). First-year sales were 385,993 cars, compared with the original Mustang's twelve-month sales record of 418,812. Lee Iacocca wanted the new car, which returned the Mustang to more than a semblance of its 1964 predecessor in size, shape, and overall styling, to be finished to a high standard, saying it should be "a little jewel." However not only was it smaller than the original car, but it was also heavier, owing to the addition of equipment needed to meet new U.S. emission and safety regulations. Performance was reduced, and despite the car's new handling and engineering features the galloping mustang emblem "became a less muscular steed that seemed to be cantering." The car was available in coupé and hatchback versions. Changes introduced in 1975 included reinstatement of the 302 CID V8 option (called the "5.0 L" although its capacity was 4.94 L) and availability of an economy option called the "MPG Stallion". Other changes in appearance and performance came with a "Cobra II" version in 1976 and a "King Cobra" in 1978.

Production of the Ford Mustang began in Dearborn, Michigan on March 9, 1964 and the car was introduced to the public on April 17, 1964 at the New York World's Fair. It is Ford's second oldest nameplate currently in production next to the F-Series pickup truck line. However the F-series pickup truck has undergone major nameplate changes over the years. The Mustang was Ford's most successful launch since the Model A. Executive stylist John Najjar, who was a fan of the World War II P-51 Mustang fighter plane, suggested the name. An alternative view was that the Mustang name was first suggested by Robert J. Eggert, Ford Division market research manager. Eggert, a breeder of quarterhorses, received a birthday present from his wife of the book, The Mustangs by J. Frank Dobie in 1960. Later, the book’s title gave him the idea of adding the “Mustang” name for Ford’s new concept car. As the person responsible for Ford’s research on potential names, Eggert added “Mustang” to the list to be tested by focus groups; “Mustang,” by a wide margin, ” came out on top under the heading: “Suitability as Name for the Special Car.” The Mustang created the "pony car" class of American automobile — sports car-like coupes with long hoods and short rear decks — and gave rise to competitors such as GM's Chevrolet Camaro, AMC's Javelin, and Chrysler's revamped Plymouth Barracuda. It also inspired coupés such as the Toyota Celica and Ford Capri, which were exported to America. Mustangs grew larger and heavier with each model year until, in response to the 1971-1973 models, fans of the original 1964 design wrote to Ford urging a return to its size and concept. Although some other pony cars have seen a revival, the Mustang is the only original pony car that has remained in production without interruption after four decades of development and revision. As Lee Iacocca's assistant general manager and chief engineer, Donald N. Frey was the head engineer for the Mustang project — supervising the overall development of the Mustang in a record 18 months — while Iacocca himself championed the project as Ford Division general manager. The Mustang prototype was a two-seat, mid-mounted engine roadster. This vehicle employed a Taunus (Ford Germany) V4 engine and was very similar in appearance to the much later Pontiac Fiero. It was claimed that the decision to abandon the 2 seat design was in part due to the low sales experienced with the 2 seat 1955 T-Bird. To broaden market appeal it was later remodeled as a four-seat car styled under the direction of Project Design Chief Joe Oros and his team of L. David Ash, Gale Halderman, and John Foster — in Ford's Lincoln–Mercury Division design studios, which produced the winning design in an intramural design contest instigated by Iacocca. Having set the design standards for the Mustang, Oros said: “I told the team that I wanted the car to appeal to women, but I wanted men to desire it, too," he said. "I wanted a Ferrari-like front end, the motif centered on the front – something heavy-looking like a Maserati, but, please, not a trident – and I wanted air intakes on the side to cool the rear brakes. I said it should be as sporty as possible and look like it was related to European design.” Oros added: “I then called a meeting with all the Ford studio designers. We talked about the sporty car for most of that afternoon, setting parameters for what it should look like -- and what it should not look like -- by making lists on a large pad, a technique I adapted from the management seminar. We taped the lists up all around the studio to keep ourselves on track. We also had photographs of all the previous sporty cars that had been done in the Corporate Advanced studio as a guide to themes or ideas that were tired or not acceptable to management. Within a week we had hammered out a new design. We cut templates and fitted them to the clay model that had been started. We cut right into it, adding or deleting clay to accommodate our new theme, so it wasn't like starting all over. But we knew Lincoln-Mercury would have two models. And Advanced would have five, some they had previously shown and modified, plus a couple extras. But we would only have one model because Ford studio had a production schedule for a good many facelifts and other projects. We couldn't afford the manpower, but we made up for lost time by working around the clock so our model would be ready for the management review.” To cut down the development cost and achieve a suggested retail price of US$ 2,368, the Mustang was based heavily on familiar yet simple components. Much of the chassis, suspension, and drivetrain components were derived from the Ford Falcon and Ford Fairlane (North American). Favorable publicity articles appeared in 2,600 newspapers the next morning, the day the car was "officially" revealed. A Mustang also appeared in the James Bond film Goldfinger in September 1964, the first time the car was used in a movie. Original sales forecasts projected less than 100,000 units for the first year, but in its first eighteen months, more than one million Mustangs were built.[21] All of these vehicles were VIN-identified as 1965 models, but several changes were made at the traditional opening of the new model year (beginning August 1964), including the addition of back-up lights on some models, the introduction of alternators to replace generators, and an upgrade of the V-8 engine from 260 to 289 cubic-inch displacement. In the case of at least some six-cylinder Mustangs fitted with the 101 hp., 170 cu. in. Falcon engine, the rush into production included some unusual quirks, such as a horn ring bearing the 'Ford Falcon' logo beneath a trim ring emblazoned with 'Ford Mustang.' These characteristics made enough difference to warrant designation of the 121,538 earlier ones as "1964½" model-year Mustangs, a distinction that has endured with purists for the past 45 years and counting.

This is a very nice and very rare photo that reflects a wonderful era of automotive history in a wonderful way.  This is your rare chance to own this photo, therefore it is printed in a nice large format of ca. 8" x 11" (ca. 20 x 27 cm).  It makes it perfectly suitable for framing.

No copyright expressed or implied. Sold as collectable item only. We are clearing out our archives that we have gathered from various sources.

All items always sent well protected in PVC clear files and board backed envelopes.

They make the perfect gift and are perfectly suited for framing. They will look gorgeous unframed and will be a true asset nicely framed with a border. They are a gorgeous and great asset in every home, workshop, workplace, restaurant, bar or club!

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