Titled "Buick for 1956 Presents... The Star of Every Show," this 24-page showroom promotional catalog was handed out at dealerships to highlight the newest engineering and styling achievements across the entire Buick fleet.
Key Features of this Brochure
- Mid-Century Googie Artwork: The cover features distinct mid-century modern, space-age "Googie" graphic design. It includes atomic-age elements like orbiting satellites, sweeping soundwaves, jet trails, and vibrant abstract geometries reflecting America's growing fascination with space exploration.
- Showroom Literature: This booklet was given away to prospective buyers to detail the vehicle configurations, interior fabrics, and color combinations for the 1956 model year.
- Featured Model Lineups: Inside, the catalog displays the four principal Buick series of the era:
- Special (Entry-level full-size)
- Century (High-performance lightweight)
- Super (Luxury roominess)
- Roadmaster (Flagship premium luxury)
- Mechanical Innovation: The literature prominently featured Buick’s 322 cubic-inch "Fireball" V8 engine and the revolutionary "Variable Pitch Dynaflow" automatic transmission.