Discover a charming piece of early 20th-century advertising ephemera with this original trade card from Murphy & Co. Varnish Makers. This delightful card features two distinct illustrations, each showcasing an endearing baby interacting with animals, playfully illustrating the company's brand. One side depicts the baby crawling towards a prominently displayed can of "MURPHY & CO VARNISH MAKERS NEWARK, N.J. & CLEVELAND," while the other side shows the baby standing and reaching towards a whimsical pig-like creature, with a dragonfly in the air.
This collectible card offers a fascinating glimpse into the advertising strategies of the era, combining quaint imagery with direct product promotion. The "THE MURPHY VARNISHES" text on the can's side reinforces the brand's identity. Such trade cards were popular promotional tools, often distributed to customers as small mementos. The handwritten name "Emma Hostetter" on both sides adds a unique touch of provenance, suggesting it was once a cherished possession. It's a wonderful addition for collectors of early advertising, vintage ephemera, or those interested in the history of American industry and graphic design.