A superb and rare photo of the Vespa scooter factory.

Though the prototype was constructed by Piaggio’s ing. Corradino D’Ascano in 1945 it was first shown to the public in April 1946.

The Vespa scooter has a very interesting history that started -with the American made Cushman scooter!! Post World War II Italy, in light of its agreement to cessation of war activities with The Allies, had its aircraft industry severely restricted in both capability and capacity. Piaggio emerged from the conflict with its Pontedera fighter plane plant completely demolished by bombing. Italy's crippled economy and the disastrous state of the roads did not assist in the re-development of the automobile markets. Enrico Piaggio, the son of Piaggio's founder Rinaldo Piaggio, decided to leave the aeronautical field in order to address Italy's urgent need for a modern and affordable mode of transportation for the masses. The inspiration for the design of the Vespa dates back to Pre-WWII Cushman scooters made in Nebraska, USA. These olive green scooters were in Italy in large numbers, ordered originally by Washington as field transport for the Paratroops and Marines. The US military had used them to get around Nazi defence tactics of destroying roads and bridges in the Dolomites (a section of the Alps) and the Austrian border areas. Pre-war Piaggio employee Aeronautical engineer General Corradino D'Ascanio, responsible for the design and construction of the first modern helicopter by Agusta, was given the job of designing a simple, robust and affordable vehicle for Ferdinando Innocenti, whose pre-war time focused metal tubing business Innocenti had suffered the same fate as Piaggio post-war. Innocenti defined a post-war vehicle to D'Ascanio that had to be easy to drive for both men and women, be able to carry a passenger, and not get its driver's clothes dirty. D'Ascanio, who hated motorbikes, designed a revolutionary vehicle. It was built on a spar-frame with a handlebar gear change, and the engine mounted directly on to the rear wheel. The front protection "shield" kept the rider dry and clean in comparison to the open front end on motorcycles. The pass-through leg area design was geared towards all user groups, including women, as wearing dresses or skirts made riding a motorcycle a challenge. The front fork, like an aircraft's landing gear, allowed for easy wheel changing. The internal mesh transmission eliminated the standard motorcycle chain, a source of oil, dirt, and aesthetic misery. This basic design allowed a series of features to be deployed on the frame, which would later allow quick development of new models. However, D'Ascanio fell out with Innocenti, who rather than a moulded and beaten spar-frame wanted to produce his Innocenti frame from rolled tubing, thereby allowing him to revive both parts of his pre-War company. D'Ascanio disassociated himself with Innocenti, and took his design to Enrico Piaggio to produce the spar-framed Vespa from 1946. Innocenti, after overcoming design difficulties and later production difficulties through his choice of a tubular frame, went on to produce the more costly Lambretta line of motorscooters.

This is a very nice and very rare photo that reflects a wonderful era of Vespa ‘s rich motorcycle history in a wonderful way. This is your rare chance to own this photo, therefore it is printed in a nice large format of ca. 8" x 12" (ca. 20 x 30 cm). It makes it perfectly suitable for framing!