Understanding OLAPLEX
OLAPLEX was founded in 2014 and has become a staple in both salons and at-home hair care, renowned for its ability to restore and maintain the integrity of hair, particularly damaged or chemically treated strands. The technology focuses on repairing disulphide bonds that are crucial for maintaining hair strength and structure. When hair is subjected to chemical processes like coloring or heat styling, these bonds can break, leading to damage, frizz, and loss of elasticity.