Side A: Greater Milwaukee All-Star Bowling Totals. Mentions:

The Rose Ed Bowl vs. Roxo

Towne Room vs. Lohman's Steak House

Drobac & Associates vs. Axelsen Buick

Superior Welding Supply Co vs. Strachota Regent Lanes

Flip side: Joey Giardello's foot in a photo. Heh. 

See photos. 

All-Star Bowling Totals Statistics Petroff November 1963 Milwaukee Journal