Born out of New York City creative studio Milk, Milk Makeup believes in good ingredients and epic payoff, with a carefully-curated range of cruelty-free, paraben-free, and 100% vegan essentials. With a collection of high-performance, good-to-skin formulas, it's no surprise that their camouflaging eye concealer, multi-tasking lip stains, natural-looking eyebrow gel and game-changing primer are already industry icons. Joining the ranks is the Bionic Blush, an innovative skin care/make up hybrid designed to nourish skin while bestowing a weightless veil of natural-looking colour wherever you apply it. And remember, blusher is no longer just for cheeks: we love dotting it over the temples and bridge of the nose for an all-over glow too.